Internationalisation of Higher Education – Swiss Experience
National Chengchi University
13th January 2011, Mutsa Campus
Taipei, Taiwan
13th January 2011
Speaker: Prof Lichia Yiu
Executives as Business Diplomats: Evidence from American, German and Swiss Multinational Companies
Date: Jan. 25, 2011 (Tue)
Time: 12 noon
Venue: 801, 8/F, Cheng Yu Tung Building, CUHK
Speakers: Prof. Raymond Saner and Prof. Lichia Yiu
BUSINESS DIPLOMACY
Global companies must be competitive in the business they are in and at the same time show dexterity in managing multiple stakeholders at home and abroad. While it is of key importance to have the right products and services at the right price, global companies need increasingly to be equipped with new competencies in dealing successfully with obstacles emanating from outside of their direct sphere of control. Often these operational obstacles outside of the “normal” business transactions stem from complex sets of relationships in an ever changing business landscape.